I always say that design is a choice. Even when you nonchalantly select a font to use, every letter tells a story about your choices, whether straight or script, chunky or thin, serif or sans serif. Fonts are always catching my eye, so I'm naturally drawn to artists who have captured the art of calligraphy and hand lettering so effortlessly—like Seb Lester, an artist and designer living in England. All videos of him showcasing his talents are worth watching, but here's one of him drawing water calligraphy using water and colored ink. It's mesmerizing!
And here are a few brands that I love who know just how important it is to choose fonts that speak to their company philosophies. Take the serif font Hermès uses for example—it's classic, timeless, and instantly recognizable, just like the brand itself.